VCA Ltd is a dedicated team of occupational psychologists and IT professionals, specialising in designing robust, user-friendly assessment and development systems.

We deliver tailored online and offline solutions to help organisations recruit, develop, and promote the right talent.

Our Mission

To empower organisations in identifying, assessing, and developing leadership and talent potential — with integrity, insight, and innovation.

Our Core Principles

1. PSYCHOLOGY FIRST

Our work is grounded in evidence-based occupational psychology. We use data — including sector-specific insights (e.g., fire service) — to build assessments that reflect real-world demands.

2. PROFESSIONALISM

With decades of experience, we manage projects objectively, deliver high-quality results on time, and uphold rigorous standards in everything we do.

3. PEOPLE-CENTERED DESIGN

We prioritise the human experience: intuitive platforms, meaningful feedback, and development support that helps individuals thrive.

Meet the Team

Hannah Vallance
Hannah VallanceManaging Director

A BPS chartered Occupational Psychologist with more than 20 years of experience, particularly in assessing and developing talent across UK Fire & Rescue Services. She has played a central role in designing the Career Progression Gateway (CPG), a robust assessment framework for firefighter promotion, rooted in rigour, fairness, and real-world operational pressures. Hannah’s work bridges the gap between individual potential and organisational needs: she coaches, develops feedback processes, and builds developmental solutions that help people grow into leadership roles.

Expertise

Assessment exercise design (on and off-line)
Developmental feedback reporting solutions
Michelle Sanders
Michelle SandersChartered Occupational Psychologist

Specialises in 360° feedback, psychometric testing, leadership development, and coaching across all organisational levels — from frontline staff to board members.

Expertise

360° Feedback
Training Delivery
Assessor
Louise Simpson
Louise SimpsonChartered Occupational Psychologist

A BPS member with Level A & B certificates in occupational testing. She brings an innovative and profile-based approach to psychometrics and leadership assessment.

Expertise

Psychometric Testing
Assessor
Dina Deam
Dina DeamAssessment Specialist

30 years experience of delivering interventions across the assessment and development spectrum, including high volume recruitment, and psychometric profiling.

Expertise

Developmental Feedback Coach
Assessor
Samreece KaurAssistant Psychologist

Supports leadership assessment and development, EDI initiatives, and data-driven interventions. Member of the British Psychological Society (BPS) and holds an MSc in Organisational and Occupational Psychology.

Expertise

Assessment Exercise Design
Assessor
Chris Alford
Chris AlfordIT Director

Leads our technical delivery. Chris builds efficient digital testing systems, designs online application processes, and ensures our solutions are scalable, cost-effective, and aligned to client needs.

Expertise

Online Testing Solutions
Online Application Design

What We Do: Talent That Delivers Results

  • External Recruitment
    We help you attract and assess the right candidates, using bespoke simulations and behavioural frameworks to identify strong cultural and leadership fit.

  • Internal Promotion & Succession
    Our tools evaluate promotion candidates on what truly matters — not just past performance but future potential

  • Leadership Development
    We don’t just assess: we help build. Through coaching, feedback reports, and development exercises, we support high-potential people to grow into impactful leaders.

  • Capability Build
    We also equip your team to run assessments themselves — whether it’s building internal assessors or setting up feedback mechanisms.

Why is this important? Because getting assessment and development right isn’t just a “nice-to-have” — it affects morale, retention, productivity, and in sectors like emergency services, even public safety. We take this seriously, and we deliver with professionalism, care, and long-term thinking.

Our Clients & Impact

We are proud to work with a range of public and private organisations. Some of our clients include:

  • Fire & Rescue Services — for whom we’ve designed custom assessment solutions

  • National bodies such as the National Fire Chiefs Council

  • Senior leadership teams and boards across various sectors

Our work helps save cost, reduce risk in selection and promotion, and develop a pipeline of high-quality talent.

Why Choose VCA?

We combine rigorous psychology with cutting-edge technology — not just assessments, but practical tools you can trust.

We tailor every solution to your context: your industry, your challenges, your people.

We deliver feedback with honesty and clarity, helping individuals grow — not just measure performance.

Our team is passionate about ethical assessment: fairness, transparency, and professional responsibility are at the heart of what we do.

If you’d like to learn more about how VCA can help your organisation assess, develop, and retain talent, get in touch:

+44 (0)1202 798272

sales@vcaltd.co.uk