Whether it is customer focus, team work, strong leadership or innovation, it is important to know where your organisation is heading so that you can take your staff with you. Our psychologists work with your existing personnel, from interviewing individuals from a range of roles in order to get an overview of what is important to your team and your leaders, to reviewing/ advising on existing work undertaken by internal teams.

We use a fully collaborative and informal partnership style to gather the information we need to develop realistic and inspirational leadership/ competency frameworks. We assist with evaluating what skills and attributes are valued by staff, and the standards that senior leaders want to embed throughout the organisation. This will build on existing skills and leadership frameworks to create a user-friendly, accessible and clearly defined set of behavioural criteria.

“Working with VCA was extremely positive, they were extremely accommodating and constantly available to work within the LFB’s strict timeframes for this project. The external expertise and scrutiny was invaluable in delivering a final LFB Behavioural Framework”

M. Cook, Group Manager, London Fire Brigade

We can create online values assessments to support the development of your staff and teams.

The Values Questionnaire (VQ)

  • User-friendly, straight-forward and only takes about 10 mins to complete
  • Designed to assess an applicant’s alignment to the organisation’s unique values
  • Provides a job preview via realistic role-based scenarios
  • Easily accessible and simple to understand to accommodate applicants for whom English is not their first language and/or may have limited experience using computer technology
  • A cost-effective method to assess high volumes of applicants at an early stage of assessment

Versatile use

The tool can be used to provide personalised interview questions for interviewers to explore an applicant’s values and working preferences.


We complete job analysis interviews with role-holders and managers to develop each individual VQ.

The tool is administered online, allowing paperless administration which is fast and easy for both applicant and hiring team.

Scoring is automatic, giving immediate and error-free results.

The VQ can be presented with a corporate welcome message to convey ethos and brand.

The Questionnaire

Applicants access the online questionnaire via a web link. The VQ then invites applicants to review a number of role relevant statements and indicate which statements they agree or disagree with.

Each value area is examined a number of times by different statements, both positively and negatively worded.

Working preferences questionnaire

There are 24 short statements. Each one details work related scenarios. The applicant evaluates their level of agreement to the actions described in the statement according to a 5-point scale. Full instructions are provided on the ‘home’ screen. The statements can be written to refer to one specific role or be more generic and relevant to a cluster of roles at a similar level.

The Results

Working preferences questionnaire results

Once the applicant has completed the questionnaire, their results will automatically be calculated based on their responses.

Results are banded into ‘Red’ ‘Amber’ and ‘Green’ levels of performance (e.g. a red rating reflecting a poor score in relation to the organisational value criteria). Each rating per value generates a statement of explanatory feedback in an easy to view report format.

Interview questions

Red and amber ratings in any of the value areas automatically generate up to three additional interview questions (with supplementary or ‘probing’ questions for each main question). A green rating against any value indicates a satisfactory match between the applicant’s attitudes/ behaviours and values, and therefore doesn’t create any further interview questions.